Twitter 101

Want to know how you can use twitter in your business?

Perhaps you’ve tried Twitter but didn't "get it"?

Spending too much time on Twitter and not seeing any benefit?

Can’t see how to measure ROI for Twitter, or to develop an effective business strategy?

Target Audience

This ½ day course is for business decision makers who need to understand the essentials of Twitter as a productive business communication tool.

Pre-requisites

Twitter Marketing assumes attendees have attended the Introduction to Social Media for Business ½ day Course or have equivalent knowledge.

Objectives

At the completion of Twitter Marketing 101 you will be able to:

Set up and customise your twitter account with your own branding.
State which Twitter tools have the most impact for your business?
Describe how to integrate Twitter with your website/blog.
Create a strategy for Twitter use, with measurable success metrics (and state why quality > quantity).
Specify tools and tips for taking less time to generate more, quality content for your Twitter feed.
Understand how to turn your followers into clients
Describe how Twitter fits in with your client journey, from follower acquisition through to business outcome?
State what to tweet and what not to tweet. State what are the rules of engagement?
Use Twitter as a search tool
Describe how to be seen as an authority in your field or industry
Describe how to monitor your brand, your competitors and your industry
Discuss case studies on best and worst practice!