Better Blogging

client workshop Communicating your message to your target audience in the most effective way. Build your client base as a direct result of becoming an industry leader. Learn how to build trust and becoming an authority. Online blogging is at the heart of social media and a pillar of modern web marketing. It is the single most effective tool for companies to gain a voice far beyond their website.

Target Audience

This ½ day course is for business decision makers who need to understand the essentials of blogging as a strategic business tool.

Objectives

At the completion of Blogging for business you will be able to:

State how to set a blog up and how to integrate it with your existing online presence (your website/Twitter and Facebook.)
Describe how to import videos/pictures, link to pages and embed the information you want to share.
Understand sourcing/creating the kind of content people want to read.
Specify how to manage your time effectively and be efficient with your blog
Ensure your blog is listed in search engine and online directories
Discuss search engine optimisation for your blog content
State aspects of blogging etiquette, linking and using other content, what and what not to do
Encourage sharing and distribution of your blog entries, through social bookmarking sites like digg

With our training focusing on a hands-on approach, you’ll leave your session with everything you need and you’ll have a working and integrated blog that will enable you to generate and grow the traffic to your website

Pre-requisites

Blogging assumes delegates have attended the Introduction to Social Media for Business ½ day Course or has equivalent knowledge.

Prices are £295 for a dedicated half day course at our offices, on-site bespoke training also available.