Advanced e-mail Marketing

Can’t be that difficult. Or can it?

All you need is a database, a bit of copy, some HTML code, a distribution tool and off you go.
Sounds easy? Well, there is a bit more to it than meets the keen marketer’s eye...
With email marketing constantly developing, there are many factors that want to be considered
to make it successful.

Do I have a strategy and is it aligned with my general digital marketing?
Do I keep track of a customer’s lifecycle and email them what’s relevant to them?
Do I use best practise?
Do I have a clear goal?
And have I defined how to get there?
Do I treat my database with the expertise and respect they deserve?

Our workshop will give you the tools to take email marketing to the next level. If you and your
database have grown tired of randomly sent out email campaigns, this workshop will refresh
your mind and ideas and give you some new inspiration for some new treats for your recipients.

This strategic workshop will benchmark your performance, increase your open rates, click through
rates and give you best practice insights, allowing you to leverage segmentation and align your
communications strategy. You’ll learn how to create better performing campaigns with noticeable results.

Get smarter with your email marketing. Understand the factors of relevance and context together with
segmentation; strategy, creative execution and testing have in effective success. Learn how to measure
campaigns and benchmark your performance.

Plan strategic event triggered lifecycle communications and increase your open rates and click
through rates. Leverage segmentation and align campaigns with your communications strategy
by utilising focused landing pages and hubs, resulting in better retention and enhanced
campaign results.

This workshop takes a FULL DAY & includes lunch and we can run for a maximum of 18 delegates.

Our workshops can be run for a single company or group of companies, ideal if you wish to add
this to a networking event.

“The course was fantastic! I really enjoyed it and thought it was very well delivered, understandable and comprehensive. I have a meeting this afternoon with my Director to discuss implementing an email marketing plan (which I have already written!), so to say I was inspired after the course is an understatement! Charlotte Smith, from PHVC Vehicle Management.

Rates:

£195 per delegate (Full day & includes lunch - minimum 4 delegates)