Usability Testing & Experience

How do your customers interact with your site?

What do they look at?

Why do they leave?

User Experience Analytics (UEA) can be an extremely valuable means of observing, learning and understanding this process. Experience has shown us that small tweaks, based on genuine insight, can vastly improve your website overnight.

Whether your website is there to generate leads, make sales, or simply to elevate the profile of your brand – there is a usability testing tool available to ensure you meet your goals.

When it comes to usability testing, the level of insight you can gain is staggering. This is why we recommend an entirely bespoke package for every business, to help you understand and improve the areas that matter the most…

Watch actual browsing behaviour

Discover exactly how they use your site. Find out what visitors are looking at and focusing on within the page.

Optimise website usability

Learn what content your visitors care about the most, what they read, and what they completely skip over. Get unique page performance statistics, that help you improve your online customer experience.

Boost conversion rates

Determine which call to action buttons are being ignored. Identify which fields take too long to complete, are most frequently left blank, and cause your visitors to leave.

We utilise a range of tools according to the nature and objectives of your website. Here are a few of the capabilities in our toolbox:

Mouse move heatmaps, attention heatmaps, scroll reach heatmaps, click heatmaps

heat mapping