A microsite is a website that is dedicated to a specific product or service, often having its own unique domain name. They can vary in size from a single landing page, to a complex navigational system, to a fully interactive Flash experience.
"50% of visitors to any website will only look at the homepage" For this reason, businesses can have a hard time finding the balance between providing enough information on the homepage, and over-informing the visitor.
Microsites can solve this issue. They are content specific and can display detailed information about a product or service and have a clear call to action from the homepage.
Their benefits will vary from one product to another and from one business to another, but their general advantages are listed below.
A microsite is content precise, so users do not have to search for what they are looking for. Having content held on a microsite can also reduce the risk of overcrowding the main website. If, a user cannot find what they are looking for or is bombarded with too many options, they tend to look elsewhere.
The visual design and tone of the copy can be specifically targeted to a particular audience group and does not always need to be in keeping with the corporate brand.
They are likely to perform better in search engine rankings as they have concise content.
Microsites are highly targeted, and will often have a single call to action. This is useful for pay-per-click campaigns.
At the risk of overcrowding the main website, many pages only give brief descriptions and information about a feature. A microsite offers the freedom to tell users everything they need to know about the product or service.
Microsites can support marketing campaigns. The microsite can easily reflect the tone and branding of a printed piece and email marketing campaigns will benefit from having a specific landing page that can track the performance of the campaign.
They can be used for a new product or service launch, allowing it to be set apart from previous products and services.
You can also have fun with the domain. It doesn't have be relevant to the corporate name or branding, so a unique and memorable domain can be used to accompany a marketing campaign
Examples of microsites we have created:
The Flash microsite was created to support the launch or a new Sony LCD TV. The site featured an interactive 3D render of the product, allowing the user to discover every inch and detail of the new product.
Sony 3D TelePresence
This 3D engaging world was created as a microsite to take the visitor through the benefits and applications of the new life-size HD video conferencing system. This also involved 3D animation, video & film editing and production.
Sony Ziris Canvas
- Brand Engagement Programs
- Website Design & Development
- Bespoke Application Development
- Filming and Video Production
- 3D Visualisation
- PPC management
- Facebook Business Pages
- Search Engine Optimisation (SEO)
- Usability Testing & Experience
- Email Marketing
- Social Media Management
- Digital Marketing Strategies
- Social Media Event Amplification
- Get Social in 2012