Email Marketing

email marketing buddy Googling “benefits of email marketing” will give you roughly 68 million results - there is no doubt about the importance and the advantages of email marketing in today’s world of
advertising & marketing. The playing fields are as numerous as varied. You can raise brand awareness, nurture product awareness, spread news about your company, invite people to an event, keep your customers entertained, thank them for anything they should be thanked for, attract new prospects or, simply and most importantly, increase your sales.

Seems fantastic - but, you might wonder, isn’t email marketing something to do with spamming...? Now, let’s get this out of the way here and now: No it is not.

E-marketing is one of the strongest tools the market currently has to offer - if you know what you’re doing and if you treat your market with respect, it is

fast and efficient at a fraction of the cost of conventional direct marketing;

personal and interactive;

targeted and relevant and it ties in nicely with your general digital marketing

easy to measure (and therefore easy for you to justify your budget spent)

RT can help you in every step along the way, offering a fully managed email marketing service that gives you peace of mind as well as time and energy to focus on your marketing objectives rather than the details of the delivery:

1. Strategy

We can... review your marketing strategy and suggest appropriate e-marketing action to maximise success.

2. Design

We can.... create a newsletter based on your brief and existing brand style, including best practises on design and layout.

3. Copy writing

We can.... draft the copy for you according to your brief so that it gets the message across and reflects the feel and tone of your brand. Or we can simply advise on content.

4. HTML Build

We can.... advise on the do-s and don’t-s, and build your HTML to ensure that the email actually appears in people’s inbox and in the design you have chosen.

5. Database

We can..... check and clean your current database, give recommendations on segmentation and advise on how to build, grow and enhance (and sometimes shrink) your email list.

6. Set up and distribution

We can... manage the set up and send out of your e-communications, including recommendations on the details of the set up. We can also do testing on all to establish a best practise approach.