Research

Do you truly know your audience?

 

Research enables us to fully understand consumer reactions to your brand propositions, acting as a perfect springboard to the strategic and creative process of building or maintaining a brand.

We create bespoke research programs for businesses of all sizes designed specifically to address your key questions and business objectives. Our methods include:

 

• Focus groups

• Mini focus groups

• Online focus groups

• In-depth interviews

• Online surveys

• Ethnography (online and offline)

• Concept development workshops

 

We think research is vital; here are a few reasons why:

 

• Fully understand reactions to your brand, advertising, website, marketing materials or even packaging.  

• Drill down and understand the specific needs of your different market segments, providing a creative environment for consumer profiling and optimisation.

• Provide a forum to explore and extrapolate ideas, facilitating product and concept development.

• Get the insight you need to make informed business and marketing decisions, with confidence.

 

 

Ultimately what we do boils down to understanding the relationship between people and brands. So whenever possible, we like to use research as the basis for our brand thinking.

 

If you would like to talk to us about
research, just ask.

 

 

 

 

Read our blog post about why small businesses should invest in brand research

 

Amidst running customer and market research we are particularly experienced in running brand research. We consider the below key moments of a company's life to be ripe to run brand research in order to gain a competitive advantage:

 

New Company. New Brand. When companies are launched, brand research is conducted to first define the competitive set as it exists in the minds of the target customer and then to understand how to position the new brand in that set.

 

Existing Company. Brand Elasticity. When companies want to offer a new product or service, they need to determine whether the customer will allow the brand to travel from the existing products to the new products.

 

Merging Companies. Brand Architecture. When two companies merge, they develop a business strategy. Similarly, when two brands merge, they need to develop a brand architecture that defines how the two brands will retain their current customers and attract new customers.

 

Managing Companies. Managing Brands. When companies mature, they often involve consultants to provide expertise in pricing strategies, developing supply chains and defining organisational structures. During these changes brand positioning and communications often get left behind, you need to engage with RT to: develop brand-marketing plans that identify and measure customer choice; create new tag lines and logos; create a fresh standard set of guides that ensure the universal expression of the brand.

 

Revitalizing Companies. Rejuvenating Brands.  Markets change and customer needs evolve, companies often lose their most profitable customers to new competitors. As their offerings become commodities, their brands become diluted. In essence, both their business and their brands have lost their meaning and relevance to their target customers. This is where RT help to define the new brand promise and ensure a profitable repositioning.

 

RT Brand agency services and information