Planning your media advertising well, is a key part of giving your campaign the best chance of success. Without good planning, you risk a lot of wasted time, effort and money.
RT have experienced media planning and buying staff, who have worked within many types of media directly and know exactly how to plan and negotiate costs for the best strategy for your campaign. In today’s fragmented and rapidly changing media environment, advice and knowledge across all media is important.
Key elements to be considered when planning an advertising campaign:
- Which media will reach your target market in the best way?
- What will it cost to run campaigns for each?
- What do you want to achieve as a result of using this media?
National press is a great format for launching and promoting your brand to a national market. In today’s new online world, national press complements a strong online campaign perfectly.
Regional newspaper advertising remains a key medium for promoting and building your brand at a local level.
Magazines offer high quality production and long shelf lives, making them a great format for awareness, brand building and response campaigns.
Broadcast advertising includes all forms of radio, cinema and TV advertising, allowing brands to reach a mass market audience, traditionally within an advertising spot.
There are several online advert formats, including: display, search, classified and email advertising. Strong options for the online strategy are: Pay Per Click (PPC), Search Engine Optimisation (SEO) and Online display advertising.
1 in 20 of all traffic is currently going to social networking sites such as Facebook, Flickr & Twitter. We can advise you on how to use these sites to help with your viral marketing and getting online audiences to visit or refer your site. We have a specialised team dedicated to your strategic planning, set up and the management of your social media campaigns.
The popularity and possibilities of outdoor advertising is constantly increasing, with new formats and locations being developed all the time. Some outdoor tools are Transport/mobile, Roadside, Billboards and Ambient opportunities.
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- Get Social in 2012