Brand Creation

Ross Thornley, our Creative Director built RT by developing brands. We understand that your brand is much more than a logo or a corporate identity. We know what works and which media and tactical activities will enhance your brand. It is important that any activity, be that advertising, sponsorship, events or seminars all communicate your core values. We stand by our experience in protecting and managing all our clients’ brand promises.

How do we develop the brand for client retention and reaching new clients?
On your behalf, we undertake a full brand audit to establish the perfect mix.

 

1. Conducting Research • Clarify vision, strategies, goals and values • Research stakeholders’ needs and perceptions • Conduct marketing, competitive, technology,    legal and language audits • Interview key management • Evaluate existing brands and brand architecture • Present audit readout	2. Clarifying Strategy • Synthesize learnings • Clarify brand strategy • Develop a positioning platform • Co-create brand attributes • Write a brand brief • Achieve agreement • Create a naming strategy • Write a creative brief
3. Designing Identity • Visualize the future • Brainstorm big idea • Design brand identity • Explore applications • Finalize brand architecture • Present visual strategy • Achieve agreement	4. Creating touchpoints • Finalise identity design • Develop look and feel • Initiate trademark protection • Prioritise and design applications • Design program • Apply brand architecture
5. Managing Assets • Build synergy around new brand • Develop launch strategy and plan • Launch internally first • Launch externally • Develop standards and guidelines • Nurture brand champions

 

 

The science of perception examines how individuals recognize and interpret sensory stimuli. The brain acknowledges and remembers shapes first. Visual images can be remembered and recognised directly, while words have to be decoded into meaning. Reading is not necessary to identify shapes, by identifying shapes is necessary to read. The brain acknowledges distinctive shapes which make a faster imprint on memory.

Colour is second in the sequence. Colour can trigger an emotion and evoke a brand association. Distinctive colours need to be chosen carefully, not only to build brand awareness but to express differentiation. Companies such as Kodak and Tiffany, have trademarked their core brand colours.

The brain takes more time to process language, so content is third in the sequence behind shape and colour.

RT Brand agency services and information