Brand Consultancy

Getting the brand and business foundations right

Whether you are launching a new business or product, doing so effectively, with a structure that enables future options is critical. Are you likely to want to sell your company in the future, how will a brand structure effect the value or indeed the ability to sell at all.

We are able to help organisations through the maze of structures, architecture and recommend the most beneficial approach. This applies for new businesses and when organisations go through significant changes.

As organisations expand and grow they often find their communications and offering becomes fragmented, tired and miss-representative. From competition, market changes, mergers, re-structures and product extensions, brands can find themselves so morphed that a clear voice is lost amidst the over complex communication literature.

Getting your brand structure right will allow for growth and development of multiple business areas without the dilution of your core brand values. What’s more, a definitive brand structure will allow for an appropriate style, language and tone of voice to be applied to different audiences.

Take the brand approach Toyota took when launching a premium offering. It was not called Toyota premier or Toyota gold… but launched under a completely new name, Lexus, allowing for appropriate positioning, communications and activities for that audience without confusing or eroding the position and values of Toyota.