Brand Audit

To reposition an organisation, revitalise an existing brand identity, or develop a vision for an organisation’s brand in the future, you must have a sense of its history.

EXAMINE

A brand audit examines the brand’s key messages and identity in its market place, from its brandmarks and taglines, to their adverts and websites. As an extremely effective strategic tool its main strength lies in its capacity to build a quick and exceptionally accurate evaluation of your current brand landscape.

DISCUSS

Our initial meetings take the format of a workshop involving all of the key stakeholders, partners or directors from within your organisation. We then take you through a process designed to bring out the vision, strategy and aspirations that you all share. It will look at where you are now and where you want to be, and build a clear picture of your core values as a business.

REPORT

The result of the workshop will be a detailed brand audit report that will set out the discoveries revealed and form the basis for the activities and work that is needed to achieve your goals. In simple terms, a brand audit will give you a clear understanding of your brand’s strengths and weaknesses, identifying potential opportunities for improvement and growth and giving you the vision and direction to make them happen.

DESIGN

Once your vision has been established, we then move to the intersection of strategy, content, and design.

Our brand audit workshops start at around 4 hours, much will depend on the size of your organisation and the level of activity you maintain. This focussed workshop is recommended
for a maximum of 8 of your key stakeholders. We have run dozens of brand audit workshops over the last 10 years forming the groundwork to our client’s success.