Aligning Business Strategy & Marketing

At RT we know that to be effective marketers, we need to be more than just good designers! We need to understand business and think strategically. Over the years this has been our true differentiator in the marketplace. Not just talking theory and Business School lessons but practical experience gained from working in a strategic partnership with every client.

Learning the lessons together in real time gives us an edge, one we believe is a serious weapon for success. We've been invited to get involved in all areas of our clients businesses, often taking on a mentoring role; from helping with optimal pricing and positioning, to supporting business planning and product placements. We have paced the aisles of retail stores with board directors to select new product ranges, and helped businesses recruit the right team members by sitting in on interviews on behalf of clients.

We have made presentations to teams of retail franchisees on behalf of the franchisor to deliver motivation and a new level of brand engagement; written and edited clients business plans to secure funding and successful growth, we could go on - but we're sure you get the picture:

We are more than your average design agency!

Knowing what your business is all about is critical and we don’t take on clients without going through this deep and trusted process. How can we apply our experience without knowing where your business is heading? Our workshops uncover and question areas of your business plan which have not been looked at for years, often discovering new opportunities and potential revenue streams.

Markets and businesses change - making sure you have your business and marketing strategy working in perfect harmony is vital to your survival and growth.

Coordinating every customer touch point by aligning them with your business strategy will maximize your customer experience, ensuring that your products, services, price, placement and promotions are all spot on. What's more, achieving effective and efficient marketing delivers a high return on investment and provides a structure to track and repeat successful campaigns.

Aligning your marketing and measuring your businesses KPI’s (Key Performance Indicators) will help us link sales activity to marketing investments, knowing the individual activity effectiveness across all media channels and segments. This insight simply enables us to back success, and minimise waste.

Aligning your business strategy and marketing will help you to:

Reduce costs by aligning product development and marketing

Decrease time required to process potential new customers

Increase customer conversion rates

Improve market share by understanding your customer needs and satisfaction drivers

Increase new product success rate with better competitor knowledge

Reduce time to market