New Driver

Branding your freedom

New Driver are one of the South's largest driver training companies. Not only do they offer training of new drivers, they also offer instructor training and franchise opportunities.

We rebranded the driving school 'New Driver' in 2008 to give it a new modern look and feel.

The new brand style was carried out across all of New Driver's stationery including letterheads and envelopes and business cards.

The New Driver cars for driving instructors were styled in the new brand to advertise the company whilst driving lessons were taking place.

We created a range of direct mail featuring competitions and latest offers to raise the brand profile.

Stationery and information resources used internally within the company were re-branded in the new modern style.

We work continually with New Driver to help keep their marketing up to date, including a monthly newsletter that is sent to driving instructors.

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