Inkjet Supplies
New packaging delivers sales uplift
A tired range of products needed a design revamp. This led to a change of direction for the range of home inkjet paper manufactures. Following our research we identified that the brand should be divided into 3 market treatments. Two aimed at the semi pro user and one for the everyday customer. The new brand identities and packaging were launched with great success.
A tired range of products needed a design revamp. This led to a change of direction for the range of home inkjet paper manufactures. Following our research we identified that the brand should be divided into 3 market treatments. Two aimed at the semi pro user and one for the everyday customer. The new brand identities and packaging were launched with great success.
The new brand identities and packaging. Clean simple and iconic. The campaign theme was around 'bringing your images to life' which saw selected images for each paper range break out of the page.
The paper type from rough to ultra smooth had a design to suite. A style that could run across the whole range and accommodate new product launches in the future.
The mid range paper ran with a campaign of stunning butterflies across the range. This was the result of focus group research enabling product differentiation on the shelf during 2005.
The entry level range 'inkjet supplies' with it's new identity and packaging secured new retail and trade accounts. We were delighted to see the difference good sound thinking and design make.
