Infiniserv
C4L launched Infiniserv, one of its new brands, which is ‘removing the limitations you inherit with off the shelf virtualisation products’, at London’s Cloud Expo on January 25th, 2012. RT Media provided a range of options, from which the final brand design was selected.
Ross Thornley, Strategy Director and Founder of RT Media, said: “’Intangible’ services, especially those which are ground breaking, such as Infiniserv, are often the most challenging when it comes to brand development. Since time was of the essence, we had to work closely with the team at C4L to understand its core values in order to create a design which would convey the cutting edge nature of this technology. The launch at a major trade show was critical in terms of ensuring the stand, website, marketing materials and literature would all be deliverable.”
C4L are a fast growing business within a fast paced market place, with ambitious plans to expand further into Europe and ultimately the United States and beyond.
We created the logo and brand guidelines for Infiniserv, combining the visual aspects of a data cloud and the infinity curve.
The brand was then rolled out onto a range of Marketing materials including datasheets and vehicle livery.
