Fibreband
The launch of a new category in Internet connection.
When C4L gave us the challenge of creating a brand new brand in 7 days we said “let’s go”.
With Bournemouth set to have super fast internet via fibre optic cables, our client C4L, (the Deloitte Technology Fast 50 company) were keen to make their mark. The brief to create a new brand for this new super fast broadband service was not only tight in deadline but it also has an incredibly competitive landscape. Entering into the market where big fish like BT, Virgin Media and SKY are fighting for customers, we needed to box clever.
We are proud to show the value of expert innovation coupled with great design principles will ensure the best possible chances of success.
When C4L gave us the challenge of creating a brand new brand in 7 days we said “let’s go”.
With Bournemouth set to have super fast internet via fibre optic cables, our client C4L, (the Deloitte Technology Fast 50 company) were keen to make their mark. The brief to create a new brand for this new super fast broadband service was not only tight in deadline but it also has an incredibly competitive landscape. Entering into the market where big fish like BT, Virgin Media and SKY are fighting for customers, we needed to box clever.
We are proud to show the value of expert innovation coupled with great design principles will ensure the best possible chances of success.
The new name and brand identity created within 7 days. A unique shape, icon and hand edited typography.
A colourful style to support the brand identity was created and used across all marketing literature.
Direct mail leaflets were designed to support the launch of this new service.
