RTMedia

CI Precision

Following a successful 3-way pitch last year we won the account to rebrand long established software and engineering business CI Electronics and CI Software. In business for over 40 years they are world leaders in the manufacturing of precision weighing instruments and systems and have developed an excellent range of manufacturing management software.

RT guided the board and key management team through a series of strategic workshops to establish a positioning strategy and communications plan. This involved a complete re-structure and a new brand name to bring the three divisions under one clear impactful brand.

The new name has become CI PRECISION and a newly developed strapline "creative.intelligence" a comprehensive guidelines toolkit has been developed to support on-going requirements. We have been busy rolling the brand out across a variety of collateral material; from data sheets, signage, internal presentations, proposals, quotes and a range of marketing assets.

Following a full brand audit and our established workshop process enabled us to get under the skin of the business. We have developed a new vision for the photographic style, language and the overall messaging has been developed.

It has been a great journey to help implement a change within the whole team at CI, one that brings complete alignment with a clear positing strategy. Placing design and professional communications at the heart of their business.

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