Following a successful 3-way pitch last year we won the account to rebrand long established software and engineering business CI Electronics and CI Software. In business for over 40 years they are world leaders in the manufacturing of precision weighing instruments and systems and have developed an excellent range of manufacturing management software.
RT guided the board and key management team through a series of strategic workshops to establish a positioning strategy and communications plan. This involved a complete re-structure and a new brand name to bring the three divisions under one clear impactful brand.
The new name has become CI PRECISION and a newly developed strapline "creative.intelligence" a comprehensive guidelines toolkit has been developed to support on-going requirements. We have been busy rolling the brand out across a variety of collateral material; from data sheets, signage, internal presentations, proposals, quotes and a range of marketing assets.
Following a full brand audit and our established workshop process enabled us to get under the skin of the business. We have developed a new vision for the photographic style, language and the overall messaging has been developed.
It has been a great journey to help implement a change within the whole team at CI, one that brings complete alignment with a clear positing strategy. Placing design and professional communications at the heart of their business.
Logo and brand design elements in their complete brand guideline documentation
Reception posters, designed for each of the divisions.
The stationery was created to be versatile enough to be used for CI PRECISION and each of its' three sectors.
A complete range of new brand images were shot with world renowned photographer Kin Ho.
We designed and produced datacards for their entire product range.
We created folder covers for each of the sectors individually. The pattern was designed to create interesting and unique patterns, each using their own sector highlight colour.
We designed a brand new website for the new company. With the technical build from Boson. http://www.ciprecision.com/en/