Aldridge Brownlee Solicitors
Following a successful re-brand a few years ago, and following the appointment of a new Practice Manager, Aldridge Brownlee Solicitors LLP wanted to differentiate itself from other law firms. It was looking to break new ground both in terms of how legal services firms present themselves and how they are perceived. In effect, this was a unique approach from a traditional firm within a traditionally conservative marketplace. To achieve its aim, they recognised the need to employ a marketing agency to integrate with the firm and deliver something different, something new, something special. The firm put the work out to tender and three creative agencies were invited to present to the partners.
We are very happy that all the partners loved our creative approach, innovative thinking and passion, and once appointed, we set about conducting a series of workshops to establish the firm’s core values.
This has led to a strategic partnership that is delivering fantastic results.
For 2009 Aldridge Brownlee backed a vintage campaign across all communications to mark their 80th birthday. From posters, popups, leaflets and more...
This resulted in a huge public event the 'Bournemouth Vintage Fayre' where some 4,500 people visited. All organisation, promotion and designs by RT.
A remarkable step for a firm of solicitors. Every touch point echoed the brand campaign. Promotional literature and give-aways were specially designed.
All of the nine partners took part in a vintage photo shoot. Dressing for the occasion with some authentic props from 1929 including an original copy of the Times!
From the shoot we created custom illustrations in a 1929 style to use throughout many designs.
Even the website had a vintage look. This site was designed and built by RT using our CMS system. It has achieved amazing results with No.1 Google results for over 15 key phrases.
Now for 2010 following a huge investment in systems technology the firm will launch a new fresh communications campaign to start this autumn.
Promotional merchandise will support communications at key events and seminars planned for the coming year.
