Nite
Illuminating a brand
NITE/TRASER a brand of top quality Swiss watches, extremely robust and reliable. Chosen by the world’s elite military units, including the SAS, SBS, US Navy Seal Teams, this range of watches featuring tritium light source dial illumination technology have proven themselves on active duty throughout the world.
NITE/TRASER a brand of top quality Swiss watches, extremely robust and reliable. Chosen by the world’s elite military units, including the SAS, SBS, US Navy Seal Teams, this range of watches featuring tritium light source dial illumination technology have proven themselves on active duty throughout the world.
This project included the naming, brand design, product range development, packaging, advertising, strategic marketing and was fantastic fun.
We designed and fabricated these completely unique 'pods' to house each Nite timepiece.
3D animation mixed with real-time video footage. Used at exhibitions across the world. Click here to view the animation.
We took some amazing photographs with the help of world renowned photographer Kin Ho. This included freezing an entire watch in a block of ice!
Examples of advertising and the original website designs from 2006.
Nite Palm 3D renders and brochure designs. The original and still the best glow ring product.
Examples of the original website designs from 2006.
H3 tritium filled accessories for fishing and night time activities.
Traser watches advertising. And the original traser GlowRings.
