Citrus Telecom
Citrus Telecom gets some brand clarity.
Citrus Telecom has played an integral part in the international telecoms arena since 1998. They are a network operator with their own infrastructure and switching centre in London, delivering services to telecommunications companies, to business of all sizes, and to home users. It is quite likely that some of your telephone calls are already routed through Citrus, even though you may not be aware of it.
Citrus have been a successful Telecommunication Company for many years, but mostly within the industry and without too much business to consumer focus. This was the main requirement when they engaged RT to develop a brand and a product range aimed at students and to expand their offerings into the realms of services to businesses and the home market.
Citrus Telecom has played an integral part in the international telecoms arena since 1998. They are a network operator with their own infrastructure and switching centre in London, delivering services to telecommunications companies, to business of all sizes, and to home users. It is quite likely that some of your telephone calls are already routed through Citrus, even though you may not be aware of it.
Citrus have been a successful Telecommunication Company for many years, but mostly within the industry and without too much business to consumer focus. This was the main requirement when they engaged RT to develop a brand and a product range aimed at students and to expand their offerings into the realms of services to businesses and the home market.
We helped develop the overall company structure and the branding to suit this.
A major part of the branding was to develop a unique single lined illustration style.
We also designed and developed the branding for Squeeze, the student offering from Citrus. We looked at every detail, right down to the SIM cards!
We designed, built and launched 4 strongly CMS driven sites for the different core areas of their business.
Our animated banners went down a treat. With the single line drawing style, the banners literally drew themselves!
A large part of the Squeeze branding was to publicise and promote that part of the brand.
